From the Experts: Charlotte Castillo, Global Brand Builder & Sr. Advisor at She Se Puede, the fastest growing Latina community

Do you ever wonder how Sponge Bob got to that mom-and-pop toy shop in Argentina to being streamed in over dozen languages?  Meet Charlotte Castillo, the woman who spearheaded global licensing for such brands as Sponge Bob and Teenage Mutant Ninja Turtles, generating billions in business.   

Last year, she became a senior advisor/interim CEO at She Se Puede. It is one of the fastest-growing Latina community organizations in the US reaching over 150K followers just in 4 months during the 2020 election year. You might remember its spokespersons/founders America Ferrera and Eva Longoria. 

With great honor and joy, we bring you my conversation with Charlotte as part of March in our Shoes: Women's Herstory Month series. 


Min Santandrea